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Founded in France, Wilma is a brand of outdoor sportswear designed by women for women. It specifically targets cyclists, offering equipment tailored to their specific needs. The brand stands out for its commitment to inclusivity, providing sizes ranging from XS to 3XL, and its desire to challenge established norms in the world of women's cycling.
Wilma has developed innovative products to enhance the comfort of cyclists. Among these innovations is the integrated menstrual pad, allowing women to ride freely during their periods. The bib shorts and jerseys are designed with high-performance technical fabrics, suitable for all conditions, whether for short rides or long adventures.
The brand places particular importance on the sustainability and ethics of its production. The clothing is manufactured in Europe with high-quality raw materials, often organic or recycled. This approach reflects Wilma's commitment to the environment and quality, while supporting local and responsible production.
Beyond its products, Wilma fosters an active community around women's cycling. The brand highlights portraits of female cyclists, shares their journeys, and organizes events to encourage cycling. This approach aims to create a space where every woman can feel supported and inspired in her sporting practice.
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