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AYAQ: Alpine Innovation for Effort

Founded in 2020 by Olympic biathlon champion Vincent Defrasne, AYAQ is a French brand specializing in technical clothing for endurance mountain sports. Inspired by the Inuit term meaning "snow on clothes," the brand designs equipment suited to the most demanding winter conditions, with an emphasis on technicality and comfort.

Clothing Made to Face All Conditions

AYAQ offers a complete range of technical clothing, from merino wool base layers to waterproof hardshell jackets. Among the flagship products, the SKORA jacket stands out with its ultra-lightweight membrane offering 45,000 Schmerber waterproofing, while the BALTORO down jacket combines warmth and freedom of movement. The NUNATAK pants and MEFONNA t-shirts complete this range, ensuring optimal protection during mountain activities.

High-Quality European Manufacturing

AYAQ products are designed and manufactured in Europe, using materials from France, Italy, Germany, and Portugal. This approach guarantees high manufacturing quality and special attention to detail, meeting the expectations of the most demanding athletes.

Renowned Ambassadors

AYAQ collaborates with renowned athletes and explorers, such as Mike Horn, who actively participates in product development. This collaboration allows the brand to benefit from valuable feedback to design equipment that meets the real needs of adventurers.

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